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How Much Does It Cost to Advertise on Reddit?

As digital advertising continues to grow in popularity, more and more businesses are looking for ways to advertise their products and services on various social media platforms. One of the most popular social media platforms for advertising is Reddit, which has over 430 million active users.

Cost Depends on Ad Type

The cost of advertising on Reddit depends on several factors, including the type of ad, the subreddit it appears in, the target audience, and the ad campaign's budget. Promoted posts typically cost between $0.75 and $5 per 1,000 impressions, while display ads can cost between $0.10 and $3 per 1,000 impressions.

Promoted Posts

Promoted posts are posts that appear in a user's feed just like any other post, but they are marked as sponsored.

Display Ads

Display ads are banner ads that appear at the top of the page or in the sidebar.

Cost Depends on Subreddit

The cost of advertising on Reddit can vary widely depending on the subreddit you choose to target. Subreddits with a smaller audience may have lower advertising costs, while those with a larger audience may have higher costs. Additionally, subreddits that are more niche or specific may have a higher cost per impression, as they may have a more targeted audience.

Cost Depends on Target Audience

A factor that can impact the cost of advertising on Reddit is the target audience. If you are targeting a very specific audience, such as a particular demographic or interest group, your advertising costs may be higher. However, if you are targeting a more general audience, your advertising costs may be lower.

Cost Depends on Budgeting

The overall budget of your ad campaign will also impact the cost of advertising on Reddit. If you have a larger budget, you may be able to target more subreddits and reach a larger audience. Conversely, if you have a smaller budget, you may need to be more selective with your targeting and focus on subreddits with lower advertising costs.

Hire a Reddit Marketing Expert

The cost of advertising on Reddit can vary widely depending on a number of factors. However, with careful planning and targeted advertising, businesses can reach their desired audience on Reddit without breaking the bank. is a full service marketing growth service for businesses looking to scale, achieve profitability and accomplish goals. We have a proven track record of growth and successful exit of 2 startups. We have launched 100+ marketing campaigns across social, search, SEO, programmatic, affiliate, mobile/app, video and emerging channels.

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