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The UpNest Story: Revolutionizing the Real Estate Industry

The CEO of Upthriving, Vince Wang worked alongside Simon Ru, CEO at UpNest to turn the business from $300K revenue in 2015 to $20Million+ until its exit with Move Inc in 2022.

In a world where technology is reshaping industries and challenging traditional business models, UpNest has emerged as a game-changer in the real estate market. With its innovative approach to connecting homebuyers and sellers with top local real estate agents, UpNest has disrupted the industry, empowering consumers and transforming the way people navigate the complex world of real estate transactions.


Founded in 2012 by Simon Ru, UpNest set out to revolutionize the process of buying and selling homes. The traditional real estate model was notorious for its lack of transparency and excessive fees, leaving consumers frustrated and feeling powerless. Recognizing the need for a more efficient and consumer-centric approach, Ru created UpNest as a one-stop platform that puts control back in the hands of the buyers and sellers.

What is UpNest?

UpNest acts as a matchmaking service, connecting clients with top-performing local real estate agents who compete for their business. The platform streamlines the agent selection process, providing clients with multiple offers from pre-vetted agents, complete with detailed profiles, reviews, and proposed commission rates. This approach allows consumers to make informed decisions based on their specific needs, ensuring they find the best agent for their unique situation.

Competitive Advantage

One of the key advantages of UpNest is its ability to provide competitive pricing. By facilitating a bidding process among real estate agents, UpNest encourages them to offer their services at the most competitive rates possible. This not only saves consumers money but also promotes healthy competition and ensures that agents go above and beyond to provide exceptional service to stand out from the crowd.

UpNest's platform is designed to foster transparency throughout the entire real estate transaction. Buyers and sellers can track the progress of their deals, review and compare offers, and communicate directly with their chosen agents through the platform. This level of transparency empowers clients, enabling them to actively participate in the process and make more informed decisions.


The success of UpNest can be attributed to its commitment to customer satisfaction. By providing access to a network of top-performing agents, the platform ensures that clients receive the highest quality service. UpNest's agents are handpicked based on their track record, experience, and customer reviews, ensuring that clients are connected with professionals who are well-equipped to meet their needs.

Over the years, UpNest has gained widespread recognition and has expanded its operations across the United States. The platform has facilitated thousands of successful real estate transactions, helping clients save money, time, and stress. Its success has been reflected in its numerous industry accolades and positive reviews from satisfied customers.

Future Outlook

Looking to the future, UpNest aims to continue transforming the real estate industry by leveraging cutting-edge technology and data-driven insights. By harnessing the power of artificial intelligence and machine learning, UpNest intends to further refine its matching algorithm, providing even more accurate agent recommendations tailored to each client's unique requirements.

UpNest's story is one of innovation, disruption, and empowerment. By challenging the status quo of the real estate industry, UpNest has empowered consumers, provided transparency, and saved them money. With its customer-centric approach and dedication to excellence, UpNest is set to reshape the way people buy and sell homes, leaving a lasting impact on the real estate landscape for years to come.

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The CEO of Upthriving, Vince Wang worked alongside Simon Ru, CEO at UpNest to turn the business from $300K revenue in 2015 to $20Million+ until its exit with Move Inc in 2022.
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