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What Is a Pitch Deck?

As a startup founder, having a pitch deck is one of the most important tools you'll need to attract investors, partners, and customers. A pitch deck is a presentation that provides an overview of your business, including your products or services, target market, competitive advantage, financial projections, and more.

Creating a great pitch deck can be a challenging task, but it's essential if you want to convince investors to invest in your startup. Here are some key components that you should include in your pitch deck:


Start your pitch deck with an introduction that provides a brief overview of your startup, what you do, and what problem you're solving. This section should grab the attention of your audience and make them want to learn more about your business.

Problem and solution

This section should explain the problem you're solving and how your product or service addresses that problem. Use examples and statistics to help illustrate the problem and why it's important.

Market size and opportunity: Investors want to know that there is a large enough market for your product or service. This section should explain the size of your target market, how you plan to capture market share, and what your growth potential is.

Business model

This section should explain how your startup makes money, whether it's through subscriptions, advertising, or another revenue model. Explain how you plan to scale your business and generate revenue over time.

Competitive landscape

Investors want to know how your startup is different from other companies in the market. This section should provide an overview of your competitors and what makes your startup unique.

Marketing and sales strategy

Explain how you plan to reach your target customers and how you plan to acquire and retain them over time. Include details on your marketing and sales channels, pricing strategy, and customer acquisition costs.

Financial projections

Investors want to see that your startup has the potential to generate a return on their investment. This section should include your financial projections, including revenue, expenses, and cash flow. Be realistic and conservative in your projections, but also show that you have a clear path to profitability.


Investors want to know who is behind the startup and what experience they bring to the table. This section should provide an overview of your team, their backgrounds, and what roles they play in the company.

Hire a Startup Advisor

Creating a great pitch deck takes time and effort, but it's an essential tool for any startup looking to raise capital. Make sure to practice your pitch and get feedback from others before presenting to investors. With a compelling pitch deck, you'll be well on your way to attracting the investment you need to take your startup to the next level.

Upthriving is a fully integrated startup growth service for entrepreneurs that have built a product with market fit. More than a startup advisory service, we execute projects that maximize revenue for your business while you focus on building the product.

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