top of page

What Is a Strategic Advisor for a Startup?

Startups are known for their fast-paced and dynamic environment, which can be both exciting and challenging. Having the right guidance and advice can make all the difference in helping a startup navigate the complexities of the business world. This is where a strategic advisor can play a crucial role.

Provides Guidance and Expertise

A strategic advisor is an individual who provides guidance and expertise to a startup in developing and implementing strategies that can help the company achieve its objectives. They work closely with the leadership team of the startup, providing insights on industry trends, market opportunities, and potential risks.

Business strategy

A strategic advisor can provide guidance on the overall business strategy of the startup. This can include identifying new market opportunities, assessing the competitive landscape, and helping to develop a roadmap for growth.

Product strategy

A strategic advisor can also help the startup in developing its product strategy. This can include assessing the viability of new product ideas, identifying areas of improvement for existing products, and developing a product roadmap.


A strategic advisor can provide guidance on fundraising activities, including identifying potential investors, developing pitch materials, and negotiating funding terms.


A strategic advisor can also help the startup in identifying and developing strategic partnerships that can help drive growth.


A strategic advisor can provide guidance on hiring strategies, including identifying key talent, developing job descriptions, and setting compensation packages.

Market research

A strategic advisor can also help the startup in conducting market research to better understand customer needs, preferences, and behaviors.


To be an effective strategic advisor, individuals should have a strong background in business strategy, as well as experience working with startups. They should also have a deep understanding of the industry in which the startup operates, as well as a network of contacts that can be leveraged to help the startup achieve its objectives.

Hire a Startup Advisor

Having a strategic advisor can be invaluable for a startup, helping to provide guidance and expertise that can help the company navigate the complex world of business and achieve its objectives.

Upthriving is a fully integrated startup growth service for entrepreneurs that have built a product with market fit. More than a startup advisory service, we execute projects that maximize revenue for your business while you focus on building the product.

bottom of page