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What Is the Discount Rate for Startups?



As a startup founder, you will often hear the term "discount rate" thrown around in conversations about funding and valuation. But what does it mean, exactly?


Future Value at Present Value

In finance, the discount rate is the rate at which future cash flows are discounted to their present value. The discount rate is used to calculate the net present value (NPV) of an investment, which is the sum of the present values of all cash inflows and outflows over the life of the investment.

For startups, the discount rate is used in the context of convertible notes and other forms of early-stage financing. In these cases, the discount rate represents the rate at which the note converts into equity at the time of a future financing round.


Discounts Against Next Round of Funding

Let's say a startup issues a convertible note with a discount rate of 20%. This means that when the startup raises its next round of funding, the investor who bought the convertible note will be able to convert their debt into equity at a 20% discount to the price of the new round. So if the new round is priced at $1 million, the investor would be able to convert their debt into equity at a price of $800,000 ($1 million minus 20%).


Higher Discount Rate Means More Risk

The discount rate is important because it reflects the risk that the investor is taking on by investing in a startup. A higher discount rate reflects a higher perceived risk, since the investor is essentially betting that the startup will be worth less than the price of the next round of funding. As a result, startups with higher risk profiles will typically have higher discount rates.

It's worth noting that there is no standard discount rate for startups, and the rate can vary widely depending on factors such as the stage of the startup, the market in which it operates, and the investor's appetite for risk. In general, however, early-stage startups will have higher discount rates than later-stage startups, since they are more risky.


Hire a Startup Advisor

The discount rate is a key concept in early-stage startup financing, representing the rate at which a convertible note converts into equity at the time of a future financing round. The discount rate is determined by factors such as the stage of the startup and the investor's appetite for risk, and reflects the risk that the investor is taking on by investing in the startup. As a startup founder, understanding the discount rate is essential for negotiating favorable financing terms and building a successful business.


Upthriving is a fully integrated startup growth service for entrepreneurs that have built a product with market fit. More than a startup advisory service, we execute projects that maximize revenue for your business while you focus on building the product.

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